{"id":709,"date":"2026-02-23T10:39:22","date_gmt":"2026-02-23T10:39:22","guid":{"rendered":"https:\/\/calzateamedida.webpruebas.info\/optimization\/"},"modified":"2026-03-18T07:38:51","modified_gmt":"2026-03-18T07:38:51","slug":"optimization","status":"publish","type":"page","link":"https:\/\/calzateamedida.webpruebas.info\/en\/optimization\/","title":{"rendered":"Optimization"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"709\" class=\"elementor elementor-709 elementor-20\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e44117e e-con-full e-flex e-con e-parent\" data-id=\"e44117e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-80c507b e-flex e-con-boxed e-con e-child\" data-id=\"80c507b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec6f136 elementor-widget elementor-widget-heading\" data-id=\"ec6f136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Optimization of fit, sizing, and standardization<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c89b00 elementor-widget elementor-widget-heading\" data-id=\"6c89b00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Technical adjustments to last designs and sizing systems to reduce returns and boost sales<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc2da7 elementor-widget elementor-widget-button\" data-id=\"3bc2da7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#scroll\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-649efec e-con-full e-flex e-con e-parent\" data-id=\"649efec\" data-element_type=\"container\" data-e-type=\"container\" id=\"scroll\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-1c7f4f7 e-con-full e-flex e-con e-child\" data-id=\"1c7f4f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-13f4d0f e-con-full e-flex e-con e-child\" data-id=\"13f4d0f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50c5fcc elementor-widget elementor-widget-text-editor\" data-id=\"50c5fcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In a market where online sales have already surpassed in-store sales in many cases, an ill-fitting product or incorrect sizing can directly lead to returns, a loss of trust, and reduced profit margins.<\/p><p>Consistency between the last, size, and market is now a strategic factor. It\u2019s not just about making a good shoe, but about ensuring that each size meets the end customer\u2019s actual expectations <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1efc4db e-con-full e-flex e-con e-child\" data-id=\"1efc4db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1dab96 e-flex e-con-boxed e-con e-parent\" data-id=\"c1dab96\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0a6cbce e-con-full e-flex e-con e-child\" data-id=\"0a6cbce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f88808 elementor-widget elementor-widget-heading\" data-id=\"8f88808\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The problem: when scaling doesn't work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-623b2bc elementor-widget elementor-widget-text-editor\" data-id=\"623b2bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Size grading is one of the most critical aspects of developing a collection. Improper grading can alter proportions, volumes, and support points, directly affecting the final fit. Even if the base size is correctly designed, if the increase or decrease between sizes isn\u2019t properly calculated, the result loses its coherence.  <\/p><p>Incorrect scaling can cause extreme sizes (the smallest or largest) to become disproportionate relative to the base size.<\/p><p>In many cases, the problem lies not in the original design, but in how the sizing has been implemented and in the lack of standardization tailored to the target market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-735f984 oculto elementor-widget elementor-widget-button\" data-id=\"735f984\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calzateamedida.webpruebas.info\/quienes-somos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">About Us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dc6b74 e-con-full e-flex e-con e-child\" data-id=\"2dc6b74\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-1d64f6b e-con-full e-flex e-con e-child\" data-id=\"1d64f6b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c03ea2 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1c03ea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100\" height=\"100\" viewBox=\"0 0 100 100\" fill=\"none\"><path d=\"M86.1775 39.877L83.9606 34.3786L77.6439 36.9723L89.9675 7.2944L84.5424 5L72.0373 35.1149L69.2102 28.1031L63.7616 30.3405L70.2447 46.4196L86.1775 39.877Z\" fill=\"black\"><\/path><path d=\"M87.1267 64.4432L79.4396 62.7988C68.249 60.4049 58.1506 54.1218 51.0045 45.1075L42.7039 34.6366H39.5163C35.4727 38.7794 30.1227 41.149 24.3067 41.3443C18.0339 41.5562 12.1312 39.204 7.69157 34.7237L7.6051 34.6366H0V94H32.3529V85.162C39.8959 85.6238 47.17 88.4826 53.0394 93.329L53.852 94H100V78.8392C99.2475 71.8373 94.0678 65.928 87.1267 64.4432ZM82.3529 75.9385L80.1553 75.6217C72.2184 74.4774 64.7035 71.7947 57.8192 67.6482C50.9349 63.5015 45.0278 58.1 40.2626 51.5934L39.1239 50.0388L37.0831 50.7658C28.9871 53.6497 20.0702 54.0201 11.7649 51.8506V45.6857C19.3541 48.0145 27.6451 47.8321 35.1253 45.1681L41.2684 42.9797L44.9929 48.0648C53.5747 59.7821 66.6941 67.6842 80.9873 69.7449L82.3531 69.9418L82.3529 75.9385Z\" fill=\"black\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e85097b e-con-full e-flex e-con e-child\" data-id=\"e85097b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cdfeb8 elementor-widget elementor-widget-heading\" data-id=\"0cdfeb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Shoes that look fine but don't fit well<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3144ab elementor-widget elementor-widget-heading\" data-id=\"c3144ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">At first glance, the model retains its original look, but when you try it on, you notice tight spots, loose areas, or pressure points that weren't present in the original size.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75de418 e-con-full e-flex e-con e-child\" data-id=\"75de418\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3040e6f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3040e6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100\" height=\"100\" viewBox=\"0 0 100 100\" fill=\"none\"><g clip-path=\"url(#clip0_40_1226)\"><path d=\"M52.0839 20.8334C53.2339 20.8334 54.1673 21.7668 54.1673 22.9168V27.0834C54.1673 28.2334 53.2339 29.1668 52.0839 29.1668C50.9339 29.1668 50.0004 28.2334 50.0004 27.0834V22.9168C50.0004 21.7666 50.9339 20.8334 52.0839 20.8334H20.8336V52.0834C20.8336 50.9334 21.767 50 22.917 50H27.0836C28.2337 50 29.1671 50.9334 29.1671 52.0834C29.1671 53.2334 28.2337 54.1668 27.0836 54.1668H22.917C21.767 54.1668 20.8336 53.2334 20.8336 52.0834V91.6668H66.6674V68.75C66.6674 67.6 67.6008 66.6666 68.7508 66.6666H91.6676V20.8334H52.0839ZM39.5838 54.1666H35.4171C34.2671 54.1666 33.3337 53.2332 33.3337 52.0832C33.3337 50.9332 34.2669 50 35.4169 50H39.5836C40.7336 50 41.667 50.9334 41.667 52.0834C41.667 53.2334 40.7338 54.1666 39.5838 54.1666ZM54.1671 52.0834C54.1671 53.2334 53.2337 54.1668 52.0837 54.1668H47.917C46.767 54.1668 45.8336 53.2334 45.8336 52.0834C45.8336 50.9334 46.767 50 47.917 50H50.0004V47.9166C50.0004 46.7666 50.9339 45.8332 52.0839 45.8332C53.2339 45.8332 54.1673 46.7666 54.1673 47.9166V52.0834H54.1671ZM54.1671 39.5834C54.1671 40.7334 53.2337 41.6668 52.0837 41.6668C50.9337 41.6668 50.0003 40.7334 50.0003 39.5834V35.4168C50.0003 34.2668 50.9337 33.3334 52.0837 33.3334C53.2337 33.3334 54.1671 34.2668 54.1671 35.4168V39.5834Z\" fill=\"black\"><\/path><path d=\"M70.834 70.8334V90.4459L90.4467 70.8334H70.834Z\" fill=\"black\"><\/path><path d=\"M2.08342 0C0.933407 0 0 0.933398 0 2.0834V16.6668H16.6668V0H2.08342Z\" fill=\"black\"><\/path><path d=\"M99.6093 0.866602C99.2175 0.320898 98.5884 0 97.9175 0H20.8336V16.6666H25.0002V10.4166C25.0002 9.2666 25.9336 8.3332 27.0836 8.3332C28.2337 8.3332 29.1671 9.2666 29.1671 10.4166V16.6666H37.5005V10.4166C37.5005 9.2666 38.4339 8.3332 39.584 8.3332C40.734 8.3332 41.6674 9.2666 41.6674 10.4166V16.6666H50.0008V10.4166C50.0008 9.2666 50.9342 8.3332 52.0843 8.3332C53.2343 8.3332 54.1677 9.2666 54.1677 10.4166V16.6666H62.5012V10.4166C62.5012 9.2666 63.4346 8.3332 64.5846 8.3332C65.7346 8.3332 66.668 9.2666 66.668 10.4166V16.6666H75.0014V10.4166C75.0014 9.2666 75.9349 8.3332 77.0849 8.3332C78.2349 8.3332 79.1683 9.2666 79.1683 10.4166V16.6666H87.5018V10.4166C87.5018 9.2666 88.4352 8.3332 89.5852 8.3332C90.7352 8.3332 91.6686 9.2666 91.6686 10.4166V16.6666H93.752C94.6479 16.6666 95.4436 16.0916 95.727 15.2416L99.8937 2.7416C100.105 2.1084 99.9968 1.4084 99.6093 0.866602Z\" fill=\"black\"><\/path><path d=\"M10.4167 25H16.6668V20.8334H0V97.9168C0 98.5877 0.320901 99.2168 0.866609 99.6084C1.22501 99.8666 1.65001 100 2.08342 100C2.30432 100 2.52502 99.9666 2.74182 99.8916L15.2419 95.725C16.0919 95.4416 16.6669 94.6459 16.6669 93.75V91.6666H10.4169C9.26688 91.6666 8.33347 90.7332 8.33347 89.5832C8.33347 88.4332 9.26669 87.5 10.4167 87.5H16.6668V79.1666H10.4167C9.26669 79.1666 8.33328 78.2332 8.33328 77.0832C8.33328 75.9332 9.26669 75 10.4167 75H16.6668V66.6666H10.4167C9.26669 66.6666 8.33328 65.7332 8.33328 64.5832C8.33328 63.4332 9.26669 62.5 10.4167 62.5H16.6668V54.1666H10.4167C9.26669 54.1666 8.33328 53.2332 8.33328 52.0832C8.33328 50.9332 9.26669 50 10.4167 50H16.6668V41.6666H10.4167C9.26669 41.6666 8.33328 40.7332 8.33328 39.5832C8.33328 38.4332 9.26669 37.5 10.4167 37.5H16.6668V29.1666H10.4167C9.26669 29.1666 8.33328 28.2332 8.33328 27.0832C8.33328 25.9332 9.26669 25 10.4167 25Z\" fill=\"black\"><\/path><\/g><defs><clipPath id=\"clip0_40_1226\"><rect width=\"100\" height=\"100\" fill=\"white\"><\/rect><\/clipPath><\/defs><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-147b410 e-con-full e-flex e-con e-child\" data-id=\"147b410\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f08069 elementor-widget elementor-widget-heading\" data-id=\"2f08069\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Noticeable differences between consecutive sizes<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1af73ff elementor-widget elementor-widget-heading\" data-id=\"1af73ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The difference between one size and the next may be too large or too small, creating a sense of inconsistency within the same collection.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fb67d0 e-con-full e-flex e-con e-child\" data-id=\"6fb67d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86e8ae9 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"86e8ae9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100\" height=\"100\" viewBox=\"0 0 100 100\" fill=\"none\"><g clip-path=\"url(#clip0_38_915)\"><path d=\"M1.03516 23.3594H98.9649V40.625H1.03516V23.3594Z\" fill=\"black\"><\/path><path d=\"M1.03516 58.2617H98.9649V75.5273H1.03516V58.2617Z\" fill=\"black\"><\/path><path d=\"M16.7745 91.5706L68.2245 0.0106201L83.2802 8.47078L31.8302 100.031L16.7745 91.5706Z\" fill=\"black\"><\/path><\/g><defs><clipPath id=\"clip0_38_915\"><rect width=\"100\" height=\"100\" fill=\"white\"><\/rect><\/clipPath><\/defs><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-814c2d5 e-con-full e-flex e-con e-child\" data-id=\"814c2d5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81445ef elementor-widget elementor-widget-heading\" data-id=\"81445ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Feeling that sizes are \u201ctoo big\u201d or \u201ctoo small\u201d within the same collection<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-973732d elementor-widget elementor-widget-heading\" data-id=\"973732d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">When sizing does not reflect actual body proportions, consumers perceive that the brand \u201cfits differently,\u201d which affects their trust in the brand and their likelihood of making repeat purchases.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f06629f e-con-full e-flex e-con e-child\" data-id=\"f06629f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa20599 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"aa20599\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100\" height=\"100\" viewBox=\"0 0 100 100\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M54.2969 44.5366H45.7031C44.9219 44.5366 44.3359 43.9512 44.3359 42.9756V33.0244C44.3359 32.439 44.7266 31.8537 45.5078 31.8537H54.4922C55.2734 31.8537 55.6641 32.439 55.6641 33.0244V42.9756C55.6641 43.9512 55.0781 44.5366 54.2969 44.5366Z\" fill=\"black\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M71.6797 68.1463H28.3203C27.3438 68.1463 26.3672 67.3659 26.3672 66.1951V33.8049C26.3672 32.6341 27.3438 31.8537 28.3203 31.8537H42.3828V42.3902C42.3828 44.5366 43.9453 46.4878 45.7031 46.4878H54.2969C56.0547 46.4878 57.6172 44.5366 57.6172 42.3902V31.8537H71.6797C72.6562 31.8537 73.6328 32.6341 73.6328 33.8049V66.1951C73.6328 67.3659 72.6562 68.1463 71.6797 68.1463ZM66.4062 60.7317H53.5156C52.9297 60.7317 52.3438 60.1463 52.3438 59.561C52.3438 58.9756 52.9297 58.3902 53.5156 58.3902H66.4062C66.9922 58.3902 67.5781 58.9756 67.5781 59.561C67.5781 60.1463 66.9922 60.7317 66.4062 60.7317ZM66.4062 56.2439H57.6172C56.8359 56.2439 56.4453 55.6585 56.4453 55.0732C56.4453 54.2927 56.8359 53.9024 57.6172 53.9024H66.4062C66.9922 53.9024 67.5781 54.2927 67.5781 55.0732C67.5781 55.6585 66.9922 56.2439 66.4062 56.2439Z\" fill=\"black\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M51.9531 98C31.8359 98 14.0625 85.5122 7.03125 66.9756L1.75781 69.5122C1.36719 69.7073 0.78125 69.7073 0.390625 69.3171C0 69.1219 0 68.5366 0 68.1463L4.6875 50.5854C4.88281 50.1951 5.07812 50 5.27344 49.8049C5.66406 49.6098 6.05469 49.6098 6.25 49.8049L22.8516 57.2195C23.4375 57.4146 23.6328 57.8049 23.6328 58.1951C23.6328 58.7805 23.4375 59.1707 23.0469 59.3659L16.4062 62.4878C21.6797 77.5122 35.9375 87.6585 51.9531 87.6585C72.6562 87.6585 89.6484 70.6829 89.6484 50C89.6484 29.3171 72.6562 12.3415 51.9531 12.3415C35.7422 12.3415 21.4844 22.6829 16.2109 37.9024L15.0391 41.6098C14.8438 42.3902 14.0625 42.5854 13.4766 42.3902L5.85938 39.8537C5.27344 39.6585 4.88281 39.0732 5.07812 38.2927L6.44531 34.5854C13.0859 15.0732 31.4453 2 51.9531 2C64.8438 2 76.7578 7.07317 85.9375 16.0488C94.9219 25.2195 100 37.1219 100 50C100 62.878 94.9219 74.7805 85.9375 83.9512C76.7578 92.9268 64.8438 98 51.9531 98Z\" fill=\"black\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a92a442 e-con-full e-flex e-con e-child\" data-id=\"a92a442\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a29d6d5 elementor-widget elementor-widget-heading\" data-id=\"a29d6d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Increase in e-commerce returns<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec20fe9 elementor-widget elementor-widget-heading\" data-id=\"ec20fe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">In online retail, where customers cannot try on different sizes in a store, any inconsistency in sizing quickly leads to returns, logistics costs, and lost profit margins.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5319df3 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"5319df3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-dfde42c e-con-full e-flex e-con e-child\" data-id=\"dfde42c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-680536c elementor-widget elementor-widget-heading\" data-id=\"680536c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Adaptation to international markets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-608ed6d elementor-widget elementor-widget-text-editor\" data-id=\"608ed6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The various distribution markets (EU, US, UK, CN, and others) not only use different numbering systems, but also exhibit variations in morphology and the perception of fit.<\/p><p>We adjust the fit and standardize sizes, taking into account:<\/p><ul><li>Size chart for the destination country<\/li><li>Market Demographics<\/li><li>Type of footwear and intended use<\/li><li>Brand Marketing Strategy<\/li><\/ul><p> <\/p><p>The goal is to ensure consistency between the label, perception, and actual fit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fb3ee3 oculto elementor-widget elementor-widget-button\" data-id=\"5fb3ee3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calzateamedida.webpruebas.info\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27fe7d3 e-con-full e-flex e-con e-child\" data-id=\"27fe7d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e0c5a1 elementor-widget elementor-widget-heading\" data-id=\"6e0c5a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What We Do at C\u00e1lzate a Medida<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2b8cb3 elementor-widget elementor-widget-text-editor\" data-id=\"d2b8cb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We review existing grading systems and conduct technical analyses of grading tables, both for physical and digital patterns. We identify discrepancies, correct proportions, and develop standardization systems that enable more stable and predictable production. <\/p><p>Our services include:<\/p><ul><li>Technical review of size scaling<\/li><li>Development or correction of grading tables<\/li><li>Creation of digital technical data sheets<\/li><li>Creation of digital libraries of shoe lasts<\/li><li>Version control and change tracking<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6822c83 oculto elementor-widget elementor-widget-button\" data-id=\"6822c83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calzateamedida.webpruebas.info\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05eca5e elementor-absolute elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"05eca5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad9115f e-con-full elementor-hidden-desktop elementor-hidden-laptop e-flex e-con e-parent\" data-id=\"ad9115f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-696f345 e-con-full e-flex e-con e-child\" data-id=\"696f345\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2fb99a elementor-widget elementor-widget-heading\" data-id=\"a2fb99a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Adaptation to international markets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb463f2 elementor-widget elementor-widget-text-editor\" data-id=\"cb463f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The various distribution markets (EU, US, UK, CN, and others) not only use different numbering systems, but also exhibit variations in morphology and the perception of fit.<\/p><p>We adjust the fit and standardize sizes, taking into account:<\/p><ul><li>Size chart for the destination country<\/li><li>Market Demographics<\/li><li>Type of footwear and intended use<\/li><li>Brand Marketing Strategy<\/li><\/ul><p> <\/p><p>The goal is to ensure consistency between the label, perception, and actual fit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cbc31e oculto elementor-widget elementor-widget-button\" data-id=\"2cbc31e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calzateamedida.webpruebas.info\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da6538c e-con-full e-flex e-con e-child\" data-id=\"da6538c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7479f58 elementor-widget elementor-widget-heading\" data-id=\"7479f58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What We Do at C\u00e1lzate a Medida<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55b3f84 elementor-widget elementor-widget-text-editor\" data-id=\"55b3f84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We review existing grading systems and conduct technical analyses of grading tables, both for physical and digital patterns. We identify discrepancies, correct proportions, and develop standardization systems that enable more stable and predictable production. <\/p><p>Our services include:<\/p><ul><li>Technical review of size scaling<\/li><li>Development or correction of grading tables<\/li><li>Creation of digital technical data sheets<\/li><li>Creation of digital libraries of shoe lasts<\/li><li>Version control and change tracking<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d87a35c oculto elementor-widget elementor-widget-button\" data-id=\"d87a35c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calzateamedida.webpruebas.info\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2fe59e e-con-full e-flex e-con e-parent\" data-id=\"c2fe59e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-d716580 e-con-full e-flex e-con e-child\" data-id=\"d716580\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ee7540 e-con-full e-flex e-con e-child\" data-id=\"0ee7540\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-e1aad16 e-con-full e-flex e-con e-child\" data-id=\"e1aad16\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04ccb76 elementor-widget elementor-widget-heading\" data-id=\"04ccb76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More control, fewer returns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b902002 elementor-widget elementor-widget-text-editor\" data-id=\"b902002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Optimizing sizing and sizing charts isn\u2019t just a technical improvement\u2014it\u2019s a strategic decision that directly impacts profitability. A consistent sizing system reduces returns, enhances the customer experience, and strengthens the brand image. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be3599d elementor-widget elementor-widget-button\" data-id=\"be3599d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calzateamedida.webpruebas.info\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a scaling analysis<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Optimization of fit, sizing, and standardization Technical adjustments to last designs and sizing systems to reduce returns and boost sales Learn more In a market where online sales have already surpassed in-store sales in many cases, an ill-fitting product or incorrect sizing can directly lead to returns, a loss of trust, and reduced profit margins. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-709","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/calzateamedida.webpruebas.info\/en\/wp-json\/wp\/v2\/pages\/709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/calzateamedida.webpruebas.info\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/calzateamedida.webpruebas.info\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/calzateamedida.webpruebas.info\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/calzateamedida.webpruebas.info\/en\/wp-json\/wp\/v2\/comments?post=709"}],"version-history":[{"count":1,"href":"https:\/\/calzateamedida.webpruebas.info\/en\/wp-json\/wp\/v2\/pages\/709\/revisions"}],"predecessor-version":[{"id":714,"href":"https:\/\/calzateamedida.webpruebas.info\/en\/wp-json\/wp\/v2\/pages\/709\/revisions\/714"}],"wp:attachment":[{"href":"https:\/\/calzateamedida.webpruebas.info\/en\/wp-json\/wp\/v2\/media?parent=709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}